EFA: Etsy For Animals Etsy For Animals: Goodbye Monthly Challenge... Hello EFA Member Charity Promotions Program !

Etsy for Animals (EFA) aka Artists Helping Animals,

is a team of independent artists, craftspeople,

vintage sellers and craft suppliers on Etsy.com

who are dedicated to providing charitable relief to animals

by donating a portion of the profits from their shops

to an animal charity of their choosing,

and/or to EFA's featured Charity of the Month.

Thursday, August 30, 2012

Goodbye Monthly Challenge... Hello EFA Member Charity Promotions Program !

EFA's Monthly Challenge Team would like to announce a brand new member promotions program called Etsy for Animals Member Charity Promotions (aka EFA Member Charity Promotions) which will replace our Monthly Challenge program, effective immediately.

EFA's new Member Charity Promotions program will continue in a similar tradition utilizing our current Challenge Blog site (which will be renamed the EFA Member Charity Promotions Blog) as a venue to promote EFA members' team tagged products. Team tagged products, as is currently our team policy, must benefit a formal animal charity organization of some kind.

The primary purpose of our new program will be to assist our members in promoting one of their products in order to facilitate fund raising for the animal charity organization of their choosing, which may or may not be EFA's featured Charity of the Month. The selected product will not need to fit any specific theme and will be on a permanent Anything Goes cycle.

The entry becomes an advertisement of sorts- not only for the actual product but also for the animal charity organization it will benefit. The blog post will include information about the product, its retail cost, which animal charity it will benefit once sold. Information about the charity itself such as their website and why the member is "sponsoring" them, as well as how much will be donated to said charity - specified either in actual dollars or in percentage value- a minimum of at least 10%.

The blog post & product will be promoted on our Social Media channels by Team EFA's dedicated volunteers: on EFA's Fb fan page; on our Twitter account and our Pinterest group. It will also be announced on EFA's Yahoo Groups and posted on our Etsy Teams group. Member participation will be sought to Share, Promote and Heart the item as a way to collectively advertise the product through our Circles. 

But wait! there is more… the second purpose of our new EFA Member Charity Promotions Program is to create an actual fund driving effort for one of our member's charity. That's right… here's where it gets even more exciting ! 

We will be asking each entrant to donate a $2 gift as an entry fee for their advertising slot on the blog. For every 16 entries we receive- an Etsy Treasury will be created- putting each product in a visible collection on Etsy.com. A competition will then ensue on our blog with a voter Poll in which the winner's animal charity organization will win the $32 entry fee jackpot. 

Anyone can vote so let's see how many votes people can muster up for their charity... what a grand cause- an actual monetary donation to a charity ! 

How does it get any better ? We do it again :) That's right, after we post the Treasury and Poll on the blog… we can start again with a fresh batch of 16 entries. For right now, we'll keep this program on a Monday to Friday schedule but if this new promotional program takes off- we can expand it to a daily posting schedule. Team EFA is here to "Make A Difference" !


Wanna participate in our new EFA Member Charity Promotions Program ? 

Entering the EFA Member Charity Promotions Program is a fun way to participate in the EFA street team and it's a great opportunity to fund drive for your chosen animal charity !

Every "month" EFA members may submit one of their product listings to be featured on the EFA Member Charity Promotions Blog. Product items need to be 'efa team' tagged and must benefit a formal animal charity organization with a monetary pledge. Once the item sells and the member follows through with their pledge, EFA asks the member to report their animal charity donation to our Team so that we may add in their donation to our website's fund raising counter. We are proud of what our members donate to animal charity !

So let's get started… if you are an EFA member whom would like to submit one of your 'efa team' tagged products to be advertised on the EFA Member Charity Promotions Blog, please convo our EFA Member Charity Promotions' Blog Leader, Jess of jessicalynneart, with the following information:

1. GiVE US the link to your 'team efa' tagged product.

2. TELL US all about your product, including its retail price.

3. NAME your chosen animal charity and discuss why you've chosen them. (n.b: you may not name WWF or PETA as a charity of choice as Team EFA does not support those organizations as a team)

4. PROViDE US with a web link to your charity or the url for its Fb page.

5. SPECiFY how much your monetary pledge will be to the charity once the item sells… either in exact dollars or as a percentage relating to its -retail- price (this must be represent a minimum of 10%).

Three more important steps:

6. TiTLE THE CONVO to Jess with: EFA CHARITY PROMOTIONS (all in caps)

7. BE SURE TO RENEW your listing so it does not expire within this promotional time period !

8. SEND IN your $2 entry fee as a 'gift' to the Paypal address Jess will provide in her confirmation convo. Once received, your advertisement will be scheduled for the next available weekday slot for the current cycle of fund raising products.

Please note: Since Team EFA does not have its own Paypal account, our Team Leader: Nicole of Brizel4TheAnimals will be receiving your $2 fees which she will then disburse to the winning animal charity in one lump sum. A copy of the donation receipt will be posted on the blog under the voter Poll at the earliest convenience.

THANK YOU for supporting our EFA Member Charity Promotions Program and for being an active member of our team !


  1. Wow, this is terrific! I love it! Looking forward to participating.

  2. Very exciting! I hope this turns out to be truly successful!

  3. Very cool idea! Hope it turns out to be truly successful for all the animal charities.

  4. Nice idea. More artist should join this kind of event so that they can do more to the society.
    Feeding the Homeless Broward County


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